The popularity of branded video slots

in Casino blog
Created: 17 May 2017
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In 2012 Netent launched their first branded video slot Scarface. A licensing agreement between Netent and Universal studios resulted in this 5 reel slot based on the popular movie with Al Pacino. From that time on, more game providers came up with video slots based on movies, TV series or music stars. But what are branded slots and what is the difference with normal video slots?

What are branded slots

Branded slots are video slots based on a famous movie or TV series, they are created with a license agreement between the game provider (for example Netent) and the legal owner of the movie rights (for example Universal Studios). So the brand already exists and the video slot is designed based on the theme or characters of the movie or TV series. In the last 1-2 years Netent also launched branded slots based on music stars.

Branded slots are the perfect games to attract new players to a casino. The graphics, sounds and looks are more spectacular and the casinos always make big advertising campaigns around the launch of a branded slot. The question is if a branded slot is attractive enough to keep players on a casino because what many casinos see is that players want to try the branded slot but after a while they go back to their favorite game because the feeling for gambling is better on the other slots.

The game providers with the most branded slots are Microgaming, Netent, Playtech and iSoftbet. We list below some famous titles from each provider.

Branded slots from Microgaming

The first branded slots offered by Microgaming were Tomb Raider and Hitman. Tomb Raider was launched in 2004 and has the longest running partnership for branded slots. This game is based on the Tomb Raider brand produced by Eidos Interactive with Angelina Jolie playing the role of Lara Croft.

Branded Slot Tomb Raider

After a few years of silence for launching new branded games Microgaming surprised the industry in 2012 with the slot 'The Dark Knight Rises', based on the Warner Bros Batman Movie.

Another big hit from Microgaming was the Jurassic Park slot, based on the popular movie produced by Steven Spielberg. With great animations and sound effects this slot became a big hit for the game provider.

Another successful launch from Microgaming was the Terminator 2 slot in 2014. Everybody knows the legendary words from Arnold Schwarzenegger 'I'll be back' which was also used in this video slot.

Game of Thrones is another killer slot machine based on the HBO fantasy drama series with the same name. A unique bonus feature was introduced where players could flip a coin and build up a big winning stream.

Branded slots from Netent

Netent started later in launching branded slots but they caught up with their big competitor Microgaming by signing some interesting branding agreements. Famous titles like Scarface, South Park and Dracula were big hits and of course the Netent Rock series with 'Guns and Roses', 'Jimi Hendrix' and 'Motorhead' was a good move from this game provider.

Netent managed to launch some scary branded slots. Scarface was the first branded slot with a very high RTP and spectacular bonus features.

Video: Net Entertainment at ICE 2012 - The Launch of Scarface

Another scary title is Frankenstein based on the iconic monster. This video slot came with free spins feature and linked wilds.

In 2016 Netent celebrated 20 years of innovation and they really rocked the industry with the three Netent Rocks slots. Famous Rockstars like Axel Rose with his band Guns and Roses, Jimi Hendrix and finally Motorhead were introduced big time during different conferences and launched with big marketing campaigns.

Branded slots from Playtech

The 3rd oldest game provider Playtech also offered some great branded video slots over the years. But they also lost some branded slots in the end of March 2017 while they had to remove the Marvel themed slot from their network.

But they are coming back with a new deal with Warner Bros and develop a great assortment of DC-branded movie slots including 'Batman v Superman; Dawn of Justice', The Dark Knight Trilogy' and 'Justice League'.

Branded slots from iSoftbet

Getting very close to the above top 3 branded slots providers is iSoftbet. Established in 2010 with more than 500 video slots and 26 branded slots. 

The most famous branded slots are 'Rambo', 'Platoon', 'Basic Instinct' and 'Beverly Hills 90210'. Another big hit is the branded slot '24' based on the TV Drama '24' with agent Jack Bauer.

Video: iSoftBet - Branded Games Collection

Branded slots from IGT

The last game provider we want to discuss is also one of the biggest and oldest providers, IGT. The company is listed on the New York Stock Exchange and has more than 12000 employees over the world. You can find the branded games from IGT at online casinos or land based casinos.

The most swinging branded slot is of course Elvis the King. If you visited a casino in Las Vegas chances are that you played some spins on this famous game or you were unlucky and the game was full with other slot lovers.

Another famous slot is 'Sex and the City'. Or why not buy some houses or hotels on the slot 'Monopoly'. And when you are up early you can also have 'Breakfast at Tiffany's'. All famous titles developed by IGT to make amazing video slots.

Now you know what branded slots are and found your favorite movie or TV series, it's time to choose an online casino to try one of these branded slots.


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